Today, digital tools and web marketing allow businesses, even the smallest, to easily develop their visibility on the internet .
Promote your brand, sell products or services, generate prospects and even build customer loyalty… There are many possibilities for companies that take the time to build a solid digital marketing strategy .
Essential to any business, the creation of a professional website will allow to articulate all the digital actions of a brand and measure its performance. From a simple showcase site to an e-commerce site, this communication tool offers numerous sales and lead generation opportunities. Increasing its visibility on the internet is therefore essential to maximize results …
Gain visibility thanks to natural referencing
Search Engine Optimization (SEO) of your site is a key step to sustainably increase your visibility on the internet .
Thanks to simple techniques of content creation, selection of keywords and linking, it is possible to increase its traffic quite easily . And even if this strategy takes time to bear fruit (several months), it allows you to climb in search engine results without investing in advertising . Effective right?
As I told you, SEO requires a certain investment in terms of content creation to be able to find your site at the top of Google results. You must therefore ensure that you have the necessary resources (time, writing skills) before committing to this work.
At Getsales, this strategy worked and, a few months after its creation, our blog reached almost 40,000 monthly visitors.
Encourage customer expression
Letting customers express themselves freely is a good way to increase their visibility on the internet, since it allows exchange, communication…
Allowing customers to express their feelings (good or bad) allows them to know their expectations, and this allows prospects to know more about the product, or article, in question. All of these customer reviews form what is called social proof . They are real elements of credibility for your brand.
Some numbers :
90% of internet users who consult customer reviews online before buying online (IFOP)
22% of users with a smartphone look at customer reviews and comments when they are in store (FEVAD / Médiamétrie)
57% of smartphone owners are looking for information on their mobile before buying online or in store
To facilitate this interaction with the brand, the first step is to create a Google My Business page that will allow your business to be listed in the search engine. In addition to increasing your visibility on the internet, this will allow your customers to leave an opinion on your products or services.
You can also use external sites like Trustpilot for example.
Interact with customers and prospects
Fostering interaction with your customers is a great way to build loyalty and make them brand ambassadors . Likewise, being available to prospects helps show your interest in them.
Being present on social networks (not all!) Is almost essential for all businesses that are created. They make it possible to increase visibility on the internet and stay in contact with internet users . Increasingly, we see that social networks are transforming into sales spaces (it is possible to sell on Facebook for example) and after-sales service.
On your website, offer the different ways to contact you and indicate your Facebook, Twitter, LinkedIn, Instagram, etc. accounts. Your customers will get to know you better through social media, will see you differently, and you will be able to show them another image of your business.
Stand out from competition
If you want to succeed in attracting more people to your site, you must have a unique site that differs from your direct competitors. Go see how they communicate with their customers and work hard to do better than them.
Creating a responsive website is essential today to ensure that it is read on all types of mobile devices. Add attractive images, interesting and informative texts, feed your blog and captivate your readers.
In short, you must bring real added value through your content . They will distinguish you from the competition and boost your visibility on the web.
Stay up to date
Updating your website, blog and social networks is absolutely essential for living on the web. The algorithms of search engines and social networks penalize brands that are not very present .
Also, remember to make sure that the information on your site is updated regularly and that your blog articles are not too dated . Beyond the algorithms, your prospects and customers would lose their interest in reading you …
Bringing your old blog articles back to life and sharing them will allow you to increase their visibility and reach new people.
Now you have all the keys to ensure your good visibility on the internet. It’s your turn !